Burlington Merchandising & Fixtures (BMF)
Introduction:
Burlington Merchandising and Fixtures creates innovative in-store merchandising solutions that help retailers thrive in the current competitive landscape. A turnkey solution provider, their scope of services range from conception to installation.
H Visual has been working with BMF since 2013 to highlight their services and products with compelling customer experience videos. These videos follow our strong storytelling format with stunning visuals to support.
The Challenge:
A lot of the contracts BMF undertakes are large scale projects, some with complexities or unique components or requests. In order to promote sales and close leads, BMF needed a comprehensive portfolio that showcased prior work completed and testimonials from real customers.
The Solution:
H Visual leveraged success stories from past BMF customers to highlight their positive track record and success in the industry. We paired these stories with visual details of the work, creating customer experience videos.
The Benefit:
Through the creation of these videos, BMF now has documented testimonials from customers, a rich portfolio showcasing the complexity and diversity of their work, as well as a valuable sales tool for future prospects.
The Result:
Since completion of these projects BMF has utilized the series of customer experience videos in their sales process to increase their closing rate. In one specific case, a video we produced featured one of BMF’s first US clients, Dunn Lumber. The objective of this video was to appeal to the US market and resulted in securing a contract with a large US-based buying group.
Watch the Customer Experience from Dunn Lumber Here
The Work:
Examples of these videos can be seen in our portfolio. In one specific case, a video we produced featured one of BMF’s first US clients, Dunn Lumber. The objective of this video was to appeal to the US market and resulted in securing a contract with a large US-based buying group.
Watch other Customer experience videos for BMF below
Watch the Customer Experience from Preston Hardware Here
Watch the Customer Experience from Home Hardware Kitchener Here
Watch the Customer Experience from Western University Here
Watch the Customer Experience from Pleasant Ridge Saddlery here
Watch the Customer Experience from Castle Hardware Bonavista Newfoundland here
